IT’S ALL ABOUT KIDS!
ABC TV’s new digital free-to-air kids channel has begun with ABC3 set to launch before the end of 2009. ABC3 will offer kids a world of their own, accessible through the technology they choose, and one they can interact with on many levels. Programs with strong multi-platform or cross-platform elements will be sought as new and innovative ways to engage with the audience. The ScreenACT Task Force has agreed to put effort into building the region’s capacity in Children’s TV.